Community support,Business Development,Financial Services
30 January 2024
Women’s financial inclusion and the tomato value chain
Despite the proliferation of supermarkets and delivery apps intended to increase convenience whilst shopping, I refuse to give up my relationship with my market lady, Maureen. Maureen and I have an understanding. I buy fresh fruits and vegetables from only her, and she, in turn, provides me with the best produce available. She procures the right size of produce, at the correct level of ripeness, and at a price we are both comfortable with. I am also a frequent beneficiary of the odd pawpaw, watermelon, or jackfruit at no charge, earning Maureen my unwavering loyalty.